//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Luxury brand perception and co...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,602
Konsumentenverhalten
81,152
Südkorea
21,413
South Korea
21,245
Brand management
17,739
Markenführung
17,326
Theorie
10,583
Theory
10,406
Relationship marketing
9,824
Beziehungsmarketing
9,786
Youth
9,329
Markenimage
9,268
Brand image
9,243
Jugendliche
9,070
USA
7,450
United States
6,977
Markenartikel
6,430
Deutschland
6,421
Brand
6,408
Customer satisfaction
6,008
Kundenzufriedenheit
5,829
Online-Handel
5,733
Social Web
5,727
Online retailing
5,721
Social web
5,720
Germany
5,606
Online-Marketing
5,302
Internet marketing
5,268
Service quality
4,631
Dienstleistungsqualität
4,584
Einzelhandel
4,493
Retail trade
4,441
Werbewirkung
4,103
China
4,065
Advertising effects
4,050
Electronic Commerce
3,832
Experiment
3,699
E-commerce
3,696
Verbraucherverhalten
3,590
Marketingmanagement
3,586
more ...
less ...
Online availability
All
Undetermined
41,718
Free
29,850
Type of publication
All
Article
83,559
Book / Working Paper
48,599
Journal
540
Other
22
Database
1
Type of publication (narrower categories)
All
Article in journal
68,254
Aufsatz in Zeitschrift
68,254
Graue Literatur
13,242
Non-commercial literature
13,242
Working Paper
10,492
Aufsatz im Buch
9,804
Book section
9,804
Arbeitspapier
9,613
Hochschulschrift
4,095
research-article
2,983
Thesis
2,932
Collection of articles of several authors
2,312
Sammelwerk
2,312
Aufsatzsammlung
1,414
Konferenzschrift
877
Case study
876
Fallstudie
876
Dissertation u.a. Prüfungsschriften
774
Amtsdruckschrift
728
Conference paper
728
Government document
728
Konferenzbeitrag
728
Bibliografie enthalten
630
Bibliography included
630
Conference proceedings
455
Collection of articles written by one author
395
Sammlung
395
Lehrbuch
335
Statistik
284
Textbook
281
Article
278
Reprint
243
review-article
230
Statistics
218
conceptual-paper
213
review
178
Ratgeber
165
Guidebook
150
case-report
125
Handbook
106
more ...
less ...
Language
All
English
116,674
German
12,111
Undetermined
2,370
French
650
Spanish
284
Polish
164
Russian
127
Italian
126
Korean
100
Swedish
78
Portuguese
72
Danish
50
Hungarian
43
Norwegian
35
Dutch
34
Finnish
23
Lithuanian
14
Romanian
14
Croatian
13
Slovak
12
Czech
11
Chinese
7
Serbian
6
Turkish
6
Bulgarian
5
Slovenian
5
Arabic
3
Japanese
3
Indonesian
2
Multiple languages
2
Bosnian
1
Valencian
1
Hindi
1
Kazakh
1
Macedonian
1
Malay (macrolanguage)
1
Sinhalese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
147
Burmann, Christoph
140
Huber, Frank
139
Han, Heesup
138
Belk, Russell W.
117
Bauer, Hans H.
111
Phau, Ian
110
Mattila, Anna S.
109
Wiedmann, Klaus-Peter
106
Herrmann, Andreas
103
Grunert, Klaus G.
102
Sutter, Matthias
99
Baumgarth, Carsten
97
Gierl, Heribert
87
Lusk, Jayson L.
85
Melewar, T. C.
85
Foxall, Gordon R.
84
Sheth, Jagdish N.
80
Khare, Arpita
79
Lee, Keun
79
Bruhn, Manfred
78
Loureiro, Sandra Maria Correia
78
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
72
Ko, Eunju
72
Laroche, Michel
72
Nayga, Rodolfo M.
72
Septianto, Felix
72
Keller, Kevin Lane
71
Bagozzi, Richard P.
70
Dwivedi, Yogesh Kumar
70
Lee, Jong-Wha
70
Meffert, Heribert
70
Paul, Justin
70
Park, Donghyun
69
Wansink, Brian
69
Agarwal, Sumit
67
Stavins, Joanna
67
Heshmati, Almas
66
more ...
less ...
Institution
All
National Bureau of Economic Research
892
OECD
324
Springer Fachmedien Wiesbaden
237
World Bank
62
Han gug gae bal yeon gu won
56
Han gug eun haeng
55
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
55
eSocialSciences
44
Edward Elgar Publishing
43
Verlag Dr. Kovač
43
International Energy Agency
40
Dae oe gyeong je jeong chaeg yeon gu won
38
American Marketing Association
37
International Monetary Fund
37
Organisation for Economic Co-operation and Development
36
IGI Global
34
Mathematica Policy Research
34
Weltbank
34
World Trade Organization
34
Südkorea / Tong gye cheong
33
World Bank Group
31
European Association of Agricultural Economists - EAAE
29
Europäische Kommission
28
Institut für Demoskopie Allensbach
27
Books on Demand GmbH <Norderstedt>
26
Gesellschaft zur Erforschung des Markenwesens
26
Asian Development Bank
25
Deutsches Jugendinstitut
25
Information Resources Management Association
25
International Labour Organization (ILO), United Nations
25
Internationaler Währungsfonds
25
Nordic Council of Ministers
25
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
22
Friedrich-Schiller-Universität Jena
20
Haufe-Lexware GmbH & Co. KG
20
Economics Research, World Bank Group
19
European Centre for the Development of Vocational Training
19
Yeon se dae hag gyo / Dong seo mun je yeon gu won
19
Institute of Developing Economies, Japan External Trade Organization (JETRO)
18
Université Paris-Dauphine (Paris IX)
18
more ...
less ...
Published in...
All
Journal of business research : JBR
2,249
Journal of retailing and consumer services
1,977
NBER working paper series
885
International journal of hospitality management
859
International journal of consumer studies
790
Working paper / National Bureau of Economic Research, Inc.
746
Psychology & marketing
724
NBER Working Paper
690
SpringerLink / Bücher
662
The journal of brand management : an international journal
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
The journal of product & brand management
500
European Journal of Marketing
449
Discussion paper series / IZA
446
Asia Pacific journal of marketing and logistics
419
Tourism management : research, policies, practice
419
Journal of Consumer Marketing
412
European journal of marketing : EJM
405
Journal of travel and tourism marketing
385
Journal of marketing research : JMR
374
Journal of Product & Brand Management
371
Journal of marketing management : MM
368
Management science : journal of the Institute for Operations Research and the Management Sciences
358
Technological forecasting & social change : an international journal
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of retailing
340
Journal of marketing communications
338
Journal of international consumer marketing
337
Journal of marketing
333
Marketing intelligence & planning
323
Cogent business & management
322
Journal of fashion marketing and management
322
International journal of retail & distribution management
318
Journal of the Academy of Marketing Science
317
Marketing letters : a journal of research in marketing
313
Young consumers : insight and ideas for responsible marketers
312
KIET Industrial economic review
310
IZA Discussion Paper
307
Journal of business ethics : JOBE
305
more ...
less ...
Source
All
ECONIS (ZBW)
121,380
USB Cologne (EcoSocSci)
4,184
Other ZBW resources
3,917
RePEc
1,678
EconStor
1,307
BASE
162
OLC EcoSci
55
ArchiDok
26
USB Cologne (business full texts)
12
more ...
less ...
Showing
1
-
10
of
132,721
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
3
Management von Markenerweiterungen und Markenallianzen : eine verhaltenswissenschaftlich-empirische Vergleichsstudienreihe hinsichtlich verschiedener Markenkapitalisierungsstrategi...
Honal, Andrea
-
2010
Persistent link: https://www.econbiz.de/10013430855
Saved in:
4
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
5
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
6
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
7
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
8
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
9
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
10
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->