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Brands and innovation
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Subject
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Luxury goods
26
Luxusgüter
26
Brand management
19
Markenführung
19
Consumer behaviour
16
Konsumentenverhalten
16
Markenartikel
15
Brand
11
Luxury
8
Markenpolitik
8
Strategisches Management
6
Luxusgut
5
Product management
5
Produktmanagement
5
Growth
4
Marke
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Rarity
4
Strategic management
4
Unternehmen
4
Brand image
3
Brand name products
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Markenimage
3
Nachhaltige Entwicklung
3
Price
3
Sustainable development
3
Vergleich
3
Wirtschaftswachstum
3
Age group
2
Altersgruppe
2
Brand love
2
CSR
2
Desirability
2
Fashion
2
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Online availability
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Undetermined
13
Free
1
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Article
37
Book / Working Paper
30
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
8
Book section
8
Lehrbuch
2
Reprint
2
Textbook
2
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
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1
research-article
1
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Language
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English
42
Undetermined
14
French
9
German
2
Author
All
Kapferer, Jean-Noël
66
Bastien, Vincent
7
Valette-Florence, Pierre
7
Tabatoni, Olivier
4
Michaut-Denizeau, Anne
3
Laurent, Gilles
2
Ahearne, Michael
1
Azoulay, Audrey
1
Brexendorf, Tim Oliver
1
Cailleux, Hugues
1
Dubois, Bernhard
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Kapferer, J. N.
1
Kernstock, Joachim
1
Klippert, Cindy
1
Leproux, Lara
1
Mignot, Charles
1
Pavillet, Marie-France
1
Powell, Shaun M.
1
Rominger-Hanauer, Barbara
1
Roussel, Françoise
1
Rouziès, Dominique
1
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Institution
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HEC Paris (École des Hautes Études Commerciales)
1
Published in...
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Business horizons
3
Revue française de gestion : hommes et techniques
3
Analyse financière
2
Brand management ; Vol. 2
2
Remarques
2
The journal of product & brand management
2
Business Horizons
1
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les Cahiers de Recherche
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Raison présente
1
Revue française du marketing
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
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Source
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ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
18
OLC EcoSci
6
RePEc
3
Other ZBW resources
1
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Paris as a brand
Kapferer, Jean-Noël
- In:
City branding : theory and cases
,
(pp. 184-189)
.
2011
Persistent link: https://www.econbiz.de/10008809250
Saved in:
2
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
3
Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
Saved in:
4
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
5
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
6
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
7
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
8
What name after a merger or acquisition?
Kapferer, Jean-Noël
- In:
Handbuch Mergers & Acquisitions Management
,
(pp. 1133-1145)
.
2006
Persistent link: https://www.econbiz.de/10003276087
Saved in:
9
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
Saved in:
10
Is CRM for luxury brands?
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
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