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Promissing the dream : changing destination image of London through the effect of website place

Foroudi, Pantea; Akarsu, Tugra Nazlil; Ageeva, Elena; … - In: Journal of business research : JBR 83 (2018), pp. 97-110

Persistent link: https://www.econbiz.de/10011775953

Residents' place image : place to live versus tourist destination

Stylidis, Dimitrios - In: Tourism analysis : an interdisciplinary tourism & … 23 (2018) 4, pp. 553-560

Persistent link: https://www.econbiz.de/10011976894

Marketing countries, places, and place-associated brands : identity and image

Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021

Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...

Persistent link: https://www.econbiz.de/10012665636

Brand orientation and the voices from within

Baxter, Jessica; Kerr, Greg; Clarke, Rodney J. - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1079-1098

Persistent link: https://www.econbiz.de/10010194407

Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands

Giovanardi, Massimo; Lucarelli, Andrea; Pasquinelli, Cecilia - In: Marketing theory 13 (2013) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10009790638

Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place

Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434

Persistent link: https://www.econbiz.de/10010467247

Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]

Fournier, Mauricette (contributor) - 2014

Persistent link: https://www.econbiz.de/10010520470

Nation branding : a critical appraisal of incredible India

Kerrigan, Finola; Shivanandan, Jyotsna; Hede, Anne-Marie - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 319-327

Persistent link: https://www.econbiz.de/10009621038

Branding places and nations

Anholt, Simon - In: Brands and branding, (pp. 213-226). 2004

Persistent link: https://www.econbiz.de/10002755112

The "made in Germany" champion brands : nation branding, innovation and world export leadership

Joseph, Ugesh A. - 2013

Persistent link: https://www.econbiz.de/10010205465

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