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Functional and social value of chinese brands
Yang, Shuang; Jiménez, Fernando R.; Hadjimarcou, John; … - In: Journal of global marketing 32 (2019) 3, pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
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The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.; Zhao, Miao; Duan, Jingyi - In: Journal of global marketing 33 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
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Discovering Chinese product strategies on stimulating attitude and intention : involvement of innovation, country-of-origin and knowledge
Ramadania; Reswari, Rianti Ardana; Dhamayantie, Endang - In: Managing global transitions : international research journal 16 (2018) 3, pp. 215-234
Persistent link: https://www.econbiz.de/10012137086
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Mortality salience effects on evaluations of foreign brands : evidence from India
Banerjee, Shubhomoy; Ghosh, Abhijit; Kagan, Albert; … - In: Journal of international consumer marketing 31 (2019) 2, pp. 147-161
Persistent link: https://www.econbiz.de/10012200713
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National stereotypes as antecedents of country-of-origin image : the role of the stereotype content model
Motsi, Terence; Park, Ji Eun - In: Journal of international consumer marketing 32 (2020) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10012200803
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Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar - In: Journal of global marketing 30 (2017) 2, pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
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Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M. - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
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Influence of country image on country brand equity : application to higher education services
Herrero-Crespo, Ángel; San Martín, Héctor; Garcia de … - In: International marketing review 33 (2016) 5, pp. 691-714
Persistent link: https://www.econbiz.de/10011620307
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The effect of the moral failure of a foreign brand on competing brands
Maher, Amro A.; Singhapakdi, Anusorn - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 903-922
Persistent link: https://www.econbiz.de/10011708562
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Importance of the country of origin from the consumers' perspective in the research context of Bosnia and Herzegovina
Čutura, Marija; Malić Bandur, Katerina - In: Market : review for marketing theory and practice 28 (2016) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10011708936