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Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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Building a unique online corporate identity
Abdullah, Zulhamri; Nordin, Shahrina Md; Yuhanis Abdul Aziz - In: Marketing intelligence & planning 31 (2013) 5, pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
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Impact of corporate social responsibility communication on corporate brand personality assessment
Mishra, Manit; Mohanty, Seba - In: The IUP journal of management research : IJMR 12 (2013) 4, pp. 26-38
Persistent link: https://www.econbiz.de/10010209099
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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New perspectives on communication of change in corporate identity
Gupta, Seema - In: IIMB management review 28 (2016) 2, pp. 60-71
Persistent link: https://www.econbiz.de/10011623259