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Understanding customer behavior in name-brand Korean coffee shops : the role of self-congruity and functional congruity
Kang, Juhee; Tang, Liang; Lee, Ju Yup; Bosselman, Robert H. - In: International journal of hospitality management 31 (2012) 3, pp. 809-818
Persistent link: https://www.econbiz.de/10009544299
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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Investigating the effects of memorable experiences : an extended model of script theory
Manthiou, Aikaterini; Kang, Juhee; Chiang, Lanlung; … - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 362-379
Persistent link: https://www.econbiz.de/10011484901
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Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee; Tang, Liang; Fiore, Ann M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
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An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee; Manthiou, Aikaterini; Norzuwana Sumarjan; … - In: Journal of hospitality marketing & management 26 (2017) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
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The Role of Store-image and Functional Image Congruity in Determining Brand Loyalty: Cognitive, Affective, and Conative Brand Loyalty in the Context of Brand Coffeehouses
Lee, Ju Yup; Kang, Juhee; Tang, Liang - 2011
This study employs two marketing theories: 1) the theory of image congruity and 2) the theory of brand loyalty. The purpose of this study is to examine the relationship between self-image and functional image toward brand coffeehouses. In addition, this study specifically identifies positive...
Persistent link: https://www.econbiz.de/10009468185
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Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity
Kang, Juhee; Tang, Liang; Lee, Ju Yup; Bosselman, Robert H. - In: International journal of hospitality management 31 (2012) 3, pp. 809-819
Persistent link: https://www.econbiz.de/10009846380
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The many faces of Macau : a correspondence analysis of the images communicated by online tourism information sources in English and Chinese
Tang, Liang; Choi, Soojin; Morrison, Alastair M.; … - In: Journal of vacation marketing : an international journal 15 (2009) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003824381
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Effectiveness criteria for icons as tourist attractions : a comparative study between the United States and China
Tang, Liang; Morrison, Alastair M.; Lehto, Xinran Y.; … - In: Journal of travel and tourism marketing 26 (2009) 3, pp. 284-302
Persistent link: https://www.econbiz.de/10003868759
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Benchmarking CVB website performance : spatial and structural patterns
Stepchenkova, Svetlana; Tang, Liang; Jang, Soocheong; … - In: Tourism management : research, policies, practice 31 (2010) 5, pp. 611-620
Persistent link: https://www.econbiz.de/10003978676