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This number just feels right :...
Similar by subject
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Year of publication
From:
To:
Subject
All
Consumer behaviour
83,869
Konsumentenverhalten
81,420
Preismanagement
19,129
Pricing strategy
19,112
Theorie
17,043
Theory
16,827
Brand image
11,261
Markenimage
11,149
Emotion
10,886
Brand management
10,154
Markenführung
10,078
Relationship marketing
9,815
Beziehungsmarketing
9,778
USA
6,644
United States
6,349
Customer satisfaction
6,309
Kundenzufriedenheit
6,146
Online-Handel
6,023
Online retailing
6,013
Social Web
5,361
Social web
5,359
Deutschland
5,339
Brand
5,194
Markenartikel
5,187
Online-Marketing
5,009
Internet marketing
4,989
Service quality
4,940
Germany
4,939
Einzelhandel
4,927
Dienstleistungsqualität
4,892
Retail trade
4,873
Experiment
4,244
Electronic Commerce
4,137
Werbewirkung
4,088
Advertising effects
4,044
E-commerce
4,023
Verbraucherverhalten
3,589
Advertising
3,582
Werbung
3,494
Marketingmanagement
3,121
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Online availability
All
Undetermined
41,377
Free
27,046
Type of publication
All
Article
77,791
Book / Working Paper
38,960
Journal
186
Other
18
Type of publication (narrower categories)
All
Article in journal
65,971
Aufsatz in Zeitschrift
65,971
Graue Literatur
11,393
Non-commercial literature
11,393
Working Paper
10,155
Arbeitspapier
9,487
Aufsatz im Buch
7,295
Book section
7,295
Hochschulschrift
3,788
research-article
2,671
Thesis
2,604
Collection of articles of several authors
1,413
Sammelwerk
1,413
Aufsatzsammlung
917
Conference paper
669
Konferenzbeitrag
669
Case study
474
Fallstudie
474
Bibliografie enthalten
469
Bibliography included
469
Konferenzschrift
443
Collection of articles written by one author
426
Sammlung
426
Dissertation u.a. Prüfungsschriften
389
Lehrbuch
320
Textbook
261
Reprint
239
Amtsdruckschrift
228
Government document
228
Conference proceedings
214
conceptual-paper
169
review-article
169
Article
164
review
136
Ratgeber
110
Guidebook
99
Systematic review
97
case-report
97
Übersichtsarbeit
97
Statistik
93
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Language
All
English
105,833
German
8,983
Undetermined
1,065
French
461
Spanish
147
Polish
137
Italian
104
Russian
81
Swedish
42
Portuguese
41
Dutch
39
Danish
33
Norwegian
27
Hungarian
21
Finnish
18
Czech
17
Slovak
14
Romanian
11
Lithuanian
9
Croatian
8
Bulgarian
6
Serbian
4
Indonesian
3
Slovenian
3
Arabic
2
Multiple languages
2
Ukrainian
2
Chinese
2
Bosnian
1
Valencian
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Turkish
1
Vietnamese
1
more ...
less ...
Author
All
Han, Heesup
130
Belk, Russell W.
118
Mattila, Anna S.
118
Huber, Frank
116
Phau, Ian
111
Grunert, Klaus G.
103
Bauer, Hans H.
102
Burmann, Christoph
98
Gierl, Heribert
97
Herrmann, Andreas
97
Usman, Osly
88
Lusk, Jayson L.
86
Wiedmann, Klaus-Peter
85
Foxall, Gordon R.
83
Bagozzi, Richard P.
81
Sheth, Jagdish N.
81
Khare, Arpita
79
Grewal, Dhruv
78
Loureiro, Sandra Maria Correia
76
Stavins, Joanna
75
Septianto, Felix
74
Agarwal, Sumit
73
Nayga, Rodolfo M.
73
Janssen, Maarten C. W.
71
Dwivedi, Yogesh Kumar
69
Bruwer, Johan
68
Wansink, Brian
68
Laroche, Michel
67
Paul, Justin
65
Ashkanasy, Neal M.
64
Chintagunta, Pradeep K.
64
Rajagopal
63
Jang, Soocheong
62
Pelsmacker, Patrick de
62
Spann, Martin
62
Verhoef, Peter C.
62
Walsh, Gianfranco
62
Ko, Eunju
60
Diller, Hermann
59
Gröppel-Klein, Andrea
59
more ...
less ...
Institution
All
National Bureau of Economic Research
793
Springer Fachmedien Wiesbaden
194
OECD
91
Verlag Dr. Kovač
43
International Energy Agency
41
American Marketing Association
37
IGI Global
37
Edward Elgar Publishing
27
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
23
Friedrich-Schiller-Universität Jena
21
Information Resources Management Association
21
European University Institute / Department of Economics
20
Nomos Verlagsgesellschaft
20
Universität Mannheim
18
Nordic Council of Ministers
16
Christian-Albrechts-Universität zu Kiel
15
Haufe-Lexware GmbH & Co. KG
15
INSEAD
15
Robert Schuman Centre for Advanced Studies
14
Springer International Publishing
13
Erasmus Research Institute of Management
12
Organisation for Economic Co-operation and Development
12
RWTH Aachen
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Europäische Kommission
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Université Paris-Dauphine (Paris IX)
11
Österreichisches Institut für Wirtschaftsforschung
11
Deutschland / Bundeswehr / Universität Hamburg
10
Gesellschaft für Ökologische Kommunikation mbH
10
Shaker Verlag
10
Technische Universität Braunschweig
10
Center for Economic Research <Tilburg>
9
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Helmut-Schmidt-Universität
9
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Published in...
All
Journal of business research : JBR
2,247
Journal of retailing and consumer services
2,076
International journal of hospitality management
955
NBER working paper series
787
International journal of consumer studies
768
Psychology & marketing
741
Working paper / National Bureau of Economic Research, Inc.
640
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
NBER Working Paper
591
Management science : journal of the Institute for Operations Research and the Management Sciences
535
SpringerLink / Bücher
487
The journal of brand management : an international journal
486
The journal of product & brand management
483
Tourism management : research, policies, practice
474
European journal of operational research : EJOR
450
Asia Pacific journal of marketing and logistics
417
European Journal of Marketing
411
Journal of travel and tourism marketing
404
European journal of marketing : EJM
397
Journal of marketing research : JMR
391
Journal of revenue and pricing management
389
Journal of Consumer Marketing
383
Journal of business ethics : JOBE
357
Journal of retailing
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
354
Journal of marketing management : MM
349
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
Journal of marketing
332
Economics letters
330
Marketing letters : a journal of research in marketing
330
Cogent business & management
329
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
328
Journal of marketing communications
327
Journal of international consumer marketing
326
International journal of production economics
323
Journal of the Academy of Marketing Science
320
Discussion paper / Centre for Economic Policy Research
309
International journal of industrial organization
307
Marketing intelligence & planning
307
more ...
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Source
All
ECONIS (ZBW)
110,082
Other ZBW resources
3,366
USB Cologne (EcoSocSci)
1,671
EconStor
890
RePEc
769
BASE
111
OLC EcoSci
45
USB Cologne (business full texts)
18
ArchiDok
3
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130
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121
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
122
Nostalgic
emotion
, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin
;
Yeh, Shih-shuo
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10010245245
Saved in:
123
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
124
Emotional contagion influencing product evaluation : differences in gender
Isabella, Giuliana
-
2013
Persistent link: https://www.econbiz.de/10009792208
Saved in:
125
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
Saved in:
126
The influence of in-store product holders on orientation towards the product and on purchase intention
Gabrielli, Veronica
;
Cavazza, Nicoletta
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10010366989
Saved in:
127
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
128
Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Neuroscience and the economics of decision making
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10010371035
Saved in:
129
Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
Saved in:
130
What is true (brand) love? : the love concept in branding theory and research
Merdin, Ezgi
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010248353
Saved in:
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