Similar Search Results

An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348

Persistent link: https://www.econbiz.de/10012695107

Consumers' identification of corporate social responsibility activity in Taiwan : does it matter for emotional dimension and purchase intention?

Fang, Wenchang; Koh, Tuan-Hoon; Chen, Chun-Shuo - In: International journal of business 22 (2017) 2, pp. 111-124

Persistent link: https://www.econbiz.de/10011690732

Impulse buying behaviour in cosmetics marketing activities

Wu, Pei-Tzu; Lee, Cheng-Jong - In: Total quality management & business excellence : an … 27 (2016) 9/10, pp. 1091-1111

Persistent link: https://www.econbiz.de/10011687855

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...

Persistent link: https://www.econbiz.de/10014506310

The impacts of self-congruity and positive emotional experience on positive e-WOM with customer satisfaction as a mediator : study on 4-star hotel consumers in Malang City

Fitriyah, Nadya Lailatul; Sunaryo; Hussein, Ananda Sabil - 2023

Persistent link: https://www.econbiz.de/10014480131

A study on the impact of green brand equity, emotional attachment, and green advertisements on purchase intention of fast-moving consumer goods : with special reference to millenni...

Warnakulasooriya, W. H. S.; Kulathunga, K. M. M. C. B.; … - In: Asian Journal of Management Science and Applications 7 (2022) 2, pp. 182-204

Persistent link: https://www.econbiz.de/10014306275

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10010358994

Eliciting emotional attachment : Jordan brand and college fan purchasers

Harrison, C. Keith; Babiak, Katherine; Tingle, Jacob K.; … - In: International journal of sport management and marketing … 23 (2023) 6, pp. 465-492

Persistent link: https://www.econbiz.de/10014428327

The impact of online reviews on e-commerce sales in India : a case study

Ullal, Mithun S.; Spulbăr, Cristi; Hawaldar, Iqbal Thonse - In: Economic research 34 (2021) 1,3, pp. 2408-2422

Persistent link: https://www.econbiz.de/10014231776