Online tracking technologies (e.g. HTTP cookies) allow firms to engage in both targeted advertising and price …' pricing decisions and consumers' adoption of anonymizing technologies in markets where advertising slots are sold by a two …

perform in developed countries. We present a dynamic theory of commercial broadcasting where the media trade utility …

Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the … a proposed simulation framework named EXP-SEA (Experimental Platform for Search Engine Advertising) supporting … experimental studies of collective behaviors in the context of search engine advertising.Design: We implement the EXP-SEA to …

We develop a model with many heterogeneous advertisers (products) and advertising markets (media). Each advertiser has … increases the concentration of advertising firms in each market. Surprisingly, we find that the equilibrium price for …

perform in developed countries. We present a dynamic theory of commercial broadcasting where the media trade utility …