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Perceived risk, product return...
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Beziehungsmarketing
85
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85
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45
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Kumar, V.
374
Venkatesan, Rajkumar
38
Kumar, Vikas
27
Petersen, J. Andrew
27
Kumar, Vimal
25
Leone, Robert P.
25
Shah, Denish
21
Reinartz, Werner J.
17
Aaker, David A.
16
Day, George S.
16
Rajan, Bharath
13
Verma, Pratima
12
Mittal, Ankesh
11
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Gupta, Shaphali
9
Pancras, Joseph
8
Sriram, S.
8
Pansari, Anita
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Petersen, J.Andrew
6
Ramani, Girish
6
Reinartz, Werner
6
Saboo, Alok R.
6
Srivastava, Rajendra Krishan
6
Bohling, Timothy
5
Grewal, Dhruv
5
Lai, Kuei-Kuei
5
Luo, Anita
5
Raj, Rohit
5
Sumanjeet Singh
5
Aksoy, Lerzan
4
Anand, Ankit
4
Chandra, S.
4
Fildes, Robert
4
Kim, Kihyun Hannah
4
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1
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1
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1
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Journal of marketing
42
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26
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9
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7
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6
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5
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5
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4
Homo oeconomicus
4
Journal of Business Research
4
Review of marketing research
4
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3
International journal of procurement management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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3
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3
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2
European Journal of Operational Research
2
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ECONIS (ZBW)
288
OLC EcoSci
99
RePEc
30
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16
USB Cologne (EcoSocSci)
10
EconStor
1
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1
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
Saved in:
2
Are product returns a necessary evil? : antecedents and consequences
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003838428
Saved in:
3
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
4
Can product returns make you money?
Petersen, J. Andrew
;
Kumar, V.
- In:
MIT sloan management review
51
(
2009/10
)
3
,
pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
Saved in:
5
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
6
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
7
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
8
Statistical methods in customer relationship management
Kumar, V.
;
Petersen, J. Andrew
-
2012
Persistent link: https://www.econbiz.de/10009629216
Saved in:
9
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
10
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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