//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Classifying, identifying and m...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
48
Markenführung
46
Markenartikel
37
Brand
33
Brand image
27
Markenimage
27
Consumer behaviour
21
Konsumentenverhalten
21
Social Web
10
Social web
10
United Kingdom
9
Großbritannien
8
Ireland
8
Irland
8
Markenpolitik
8
Bank
7
USA
7
United States
7
Viral marketing
7
Virales Marketing
7
Beziehungsmarketing
6
Führungsstil
6
Leadership style
6
Relationship marketing
6
Corporate culture
5
Produktmanagement
5
Unternehmenskultur
5
Arbeitsverhalten
4
Employee retention
4
Mitarbeiterbindung
4
Personal banking
4
Privatkundengeschäft
4
Spain
4
Work behaviour
4
Advertising
3
Arbeitskräfte
3
Bank employees
3
Bankberufe
3
Brand equity
3
Brand love
3
more ...
less ...
Online availability
All
Undetermined
32
Free
4
Type of publication
All
Article
160
Book / Working Paper
30
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Aufsatz im Buch
7
Book section
7
Reprint
5
Collection of articles of several authors
3
Sammelwerk
3
Bibliographie
2
Case study
2
Fallstudie
2
Mehrbändiges Werk
2
Multi-volume publication
2
more ...
less ...
Language
All
Undetermined
95
English
93
Spanish
2
Author
All
De Chernatony, Leslie
87
Chernatony, Leslie de
48
Buil, Isabel
45
Wallace, Elaine
43
de Chernatony, Leslie
34
Christodoulides, George
14
Cottam, Susan
11
Martínez, Eva
11
McDonald, Malcolm
10
Segal-Horn, Susan
9
Veloutsou, Cleopatra
8
Dall'Olmo Riley, Francesca
7
Merrilees, Bill
7
Harris, Fiona
6
Jevons, Colin
6
Drury, Susan
5
Bravo, Rafael
4
Cottam, Susan Louise
4
Montaner, Teresa
4
Abimbola, Temi
3
Bernath, Ratna
3
Catalán, Sara
3
Daniels, Kevin
3
Guest, Duncan
3
Johnson, Gerry
3
Martinez, Eva
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Ruane, Lorna
3
Stefuryn, Maryana
3
Augusto, Mário
2
Augusto, Mário Gomes
2
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
De Chernatony, L.
2
Halliburton, Chris
2
Helman, Deborah
2
Hem, Leif E.
2
more ...
less ...
Institution
All
NetLibrary, Inc
1
Published in...
All
Journal of business research : JBR
23
Journal of marketing management : MM
18
European journal of marketing : EJM
15
The service industries journal
12
The journal of product & brand management
9
Journal of Business Research
8
Journal of the Market Research Society : JMRS
5
The Service Industries Journal
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Product & Brand Management
2
Journal of Services Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
European Management Journal
1
International journal of contemporary hospitality management
1
International marketing ; Vol. 2
1
Journal of Business Ethics
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of advertising research
1
more ...
less ...
Source
All
OLC EcoSci
80
ECONIS (ZBW)
77
RePEc
17
USB Cologne (EcoSocSci)
9
Other ZBW resources
6
BASE
1
Showing
121
-
130
of
190
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
121
Virtual reality techniques in NPD research
Rosenberger III, Philip J.
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10006707270
Saved in:
122
How to capture the advertising high ground
Fletcher, Winston
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
2
,
pp. 205-208
Persistent link: https://www.econbiz.de/10006709249
Saved in:
123
Branding in action
Hankinson, Graham
;
Cowking, Phillipa
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
3
,
pp. 261
Persistent link: https://www.econbiz.de/10006711411
Saved in:
124
Creating powerful brands
Chernatony, Leslie de
;
McDonald, Malcolm
;
Easingwood, Chris
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
2
,
pp. 149
Persistent link: https://www.econbiz.de/10006711424
Saved in:
125
Strategic brand management
Kapferer, Jean-Noe͏̈l
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
3
,
pp. 283
Persistent link: https://www.econbiz.de/10006712862
Saved in:
126
2001 - The Brand Management Odyssey
Chernatony, Leslie de
- In:
Journal of general management
21
(
1996
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10006633683
Saved in:
127
Developing a Brand Performance Measure for Financial Services Brands
Chernatony, Leslie de
;
Harris, Fiona J.
; …
- In:
The service industries journal
24
(
2004
)
2
,
pp. 15-33
Persistent link: https://www.econbiz.de/10006246674
Saved in:
128
Building a Services Brand: Stages, People and Orientations
Chernatony, Leslie de
;
Drury, Susan
;
Segal-Horn, Susan
- In:
The service industries journal
23
(
2003
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10006256639
Saved in:
129
Testing Gronroos' Model in the Financial Services Sector
Sanghera, Jackie
;
Chernatony, Leslie de
;
Brown, Ann
- In:
The service industries journal
22
(
2002
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006259803
Saved in:
130
Brand consultants' perspectives on the concept of 'the brand'
Chernatony, Leslie de
;
Dall'Olmo Riley, Francesca
- In:
Marketing and research today : the journal of the …
25
(
1997
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10006397070
Saved in:
First
Prev
9
10
11
12
13
14
15
16
17
18
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->