Club season membership and game day expenditure are important income sources for professional sport leagues and events. From a marketing perspective, understanding fans membership experiences can be invaluable for sport managers and marketers. This study examines the perceptions of fans of a...

Professional and collegiate sports face an ever increasing challenge from competition for sport fans’ attention and dollars as available alternatives proliferate. Teams are looking for new ways to make games more attractive in order to fill their seats. While true to some degree for all...

Professional and collegiate sports face an ever increasing challenge from competition for sport fansÕ attention and dollars as available alternatives proliferate. Teams are looking for new ways to make games more attractive in order to fill their seats. While true to some degree for all sports,...