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Kaiser, Harry M.
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49
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38
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38
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32
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31
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30
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29
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28
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27
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26
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25
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22
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22
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22
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22
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22
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21
Kinnucan, Henry W.
21
Peitz, Martin
21
Terlutter, Ralf
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eSocialSciences
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Journal of Services Marketing
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International journal of industrial organization
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MPRA Paper
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CESifo working papers
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Health marketing quarterly
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Journal of marketing
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Europäische Hochschulschriften / 5
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22501
Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael
-
1997
Persistent link: https://www.econbiz.de/10000602806
Saved in:
22502
Brand
advertising
competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
22503
Green advertisement on environmental sustainability in Ethiopian manufacturing companies : the mediating role of corporate social responsibility
Erba, Melese Waktola
- In:
International journal of business and emerging markets …
16
(
2024
)
3
,
pp. 367-388
Persistent link: https://www.econbiz.de/10015057494
Saved in:
22504
The intended and unintended effects of synced
advertising
: when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
Saved in:
22505
Joint
advertising
: the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
22506
How the time of day impacts social media
advertising
outcomes on consumers
Noguti, Valeria
;
Waller, David
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
Saved in:
22507
Selling the American people :
advertising
, optimization, and the origins of adtech
McGuigan, Lee
-
2023
Persistent link: https://www.econbiz.de/10013486238
Saved in:
22508
Dynamic competitive
analysis
in marketing : proceedings of the International Workshop on Dynamic Competitive
Analysis
in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
22509
Narrate, act, and resonate to tell a visual story : a systematic review of how images transport viewers
Nikulina, Olesia
;
Riel, Allard C. R. van
;
Lemmink, Jos
; …
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 605-625
Persistent link: https://www.econbiz.de/10015050210
Saved in:
22510
Werbewoche : Fachmagazin für Werbung
Zürich : Galledia Fachmedien AG
;
1973-[?]: Wallisellen …
;
…
-
1.1973/74-48. Jahrgang, 1/2 (21) ; damit Erscheinen …
Persistent link: https://www.econbiz.de/10000444850
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