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Reciprocity in Corporate Socia...
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Consumer behaviour
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Luo, Xueming
190
Fang, Zheng
36
Zheng, Qinqin
34
Andrews, Michelle
16
Homburg, Christian
12
Aspara, Jaakko
11
Liu, Sandra S.
11
Luo, Yadong
11
Fong, Nathan M.
10
Zhang, Yuchi
10
Dubé, Jean-Pierre
9
Phang, Chee Wei
8
Raithel, Sascha
8
Wang, Xiaoyi
8
Donthu, Naveen
7
Jayaraman, Vaidyanathan
7
Tong, Siliang
7
Wang, Stephanie Lu
7
Li, Zhiqiang
6
Lin, Zhijie
6
Wang, Yang
6
Wieseke, Jan
6
Zhou, Lianxi
6
Cheng, Zhang
5
Gu, Bin
5
Polsa, Pia
5
Qu, Zhe
5
Shi, Yi-Zheng
5
Abhishek, Vibhanshu
4
Bart, Yakov
4
Datta, Hannes
4
Duan, Wenjing
4
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4
Hoffman, Donna L.
4
Hsu, Maxwell
4
Jia, Nan
4
Li, Beibei
4
Moriguchi, Takeshi
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Rand, William
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Journal of marketing
16
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Journal of business research : JBR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of Business Research
6
Journal of business ethics : JOBE
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Fox School of Business Research Paper
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2
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2
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ECONIS (ZBW)
153
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RePEc
17
Other ZBW resources
5
BASE
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71
"Good" companies launch more new products
Luo, Xueming
;
Du, Shuili
- In:
Harvard business review : HBR
90
(
2012
)
4
,
pp. 28
Persistent link: https://www.econbiz.de/10009537559
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72
Wenn Produkte polarisieren
Luo, Xueming
;
Wiles, Michael
;
Raithel, Sascha
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 10-14
Persistent link: https://www.econbiz.de/10010205418
Saved in:
73
The impact of brand rating dispersion on firm value
Luo, Xueming
;
Raithel, Sascha
;
Wiles, Michael A.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 399-415
Persistent link: https://www.econbiz.de/10009755683
Saved in:
74
Social media and firm equity value
Luo, Xueming
;
Zhang, Jie Jennifer
;
Duan, Wenjing
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10009736915
Saved in:
75
Make the most of a polarizing brand
Luo, Xueming
;
Wiles, Michael
;
Raithel, Sascha
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 29-31
Persistent link: https://www.econbiz.de/10010196180
Saved in:
76
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
Saved in:
77
Do institutional investors pay attention to customer satisfaction and why?
Luo, Xueming
;
Zhang, Ran
;
Zhang, Weining
;
Aspara, Jaakko
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10010345200
Saved in:
78
Group-buying deal popularity
Luo, Xueming
;
Andrews, Michelle
;
Song, Yiping
;
Aspara, …
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010345575
Saved in:
79
Mobile discounts : a matter of distance and time
Fang, Zheng
;
Luo, Xueming
;
Andrews, Michelle
;
Phang, …
- In:
Harvard business review : HBR
92
(
2014
)
5
,
pp. 30
Persistent link: https://www.econbiz.de/10010347304
Saved in:
80
How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
2
,
pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
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