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L'impatto degli stimoli artist...
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Consumer behaviour
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Septianto, Felix
4
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3
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3
Hoffman, Donna L.
3
Kronrod, Ann
3
Novak, Thomas P.
3
Quach, Sara
3
Redden, Joseph P.
3
Stocker, Volker
3
Thaichon, Park
3
Wathieu, Luc
3
Whalley, Jason
3
Abbasi, Amir Zaib
2
Ahn, Sungsook
2
Alnsour, Ibrahim Radwan
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Antonetti, Paolo
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2
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Journal of retailing and consumer services
15
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10
Journal of Consumer Marketing
6
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5
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5
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4
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3
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27th European Regional Conference of the International Telecommunications Society (ITS): "The Evolution of the North-South Telecommunications Divide: The Role for Europe", Cambridge, United Kingdom, 7th-9th September, 2016
1
Administrative Sciences : open access journal
1
Apas Papers
1
Asian Journal of Empirical Research
1
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ECONIS (ZBW)
157
Other ZBW resources
21
RePEc
8
EconStor
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BASE
2
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Brand artification beyond luxury : evidence from Russian brand-and-artist collaborations
Zelenskaya, Elena
;
Druzhinina, Evgeniya
;
Berezina, Alexandra
- In:
Creativity and innovation management
31
(
2022
)
4
,
pp. 710-721
Persistent link: https://www.econbiz.de/10013473243
Saved in:
2
A liberating-engagement theory of consumer fun
Oh, Travis Tae
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
1
,
pp. 46-73
Persistent link: https://www.econbiz.de/10013253555
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3
How logo colors influence shoppers' judgments of retailer ethicality : the mediating role of perceived eco-friendliness
Sundar, Aparna
;
Kellaris, James J.
- In:
Journal of business ethics : JOBE
146
(
2017
)
3
,
pp. 685-701
Persistent link: https://www.econbiz.de/10011789371
Saved in:
4
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
5
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
6
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands
Masé, Stefania
;
Cedrola, Elena
;
Davino, Cristina
; …
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10012303995
Saved in:
7
Why museological merchandise displays enhance luxury product evaluations : an extended art infusion effect
Logkizidou, Maria
;
Bottomley, Paul
;
Angell, Rob
; …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012102923
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8
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
9
Art infusion in retailing : the effect of art genres
Naletelich, Kelly
;
Paswan, Audhesh K.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 514-522
Persistent link: https://www.econbiz.de/10011815641
Saved in:
10
Understanding the effect of art infusion type on retail product shopping : an attention to the intervening role of customers' financial wealth
Park, Sangchul
;
Kim, Sanghoon
;
Ahn, Sungsook
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014239829
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