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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Setting the conditions for going global : Dubai's transformations and the Emirati woman
Cherrier, Hélène; Belk, Russell W. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 317-335
Persistent link: https://www.econbiz.de/10010512565
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"Wow! It's cool" : the meaning of coolness in marketing
Rahman, Kaleel - In: Marketing intelligence & planning 31 (2013) 6, pp. 620-638
Persistent link: https://www.econbiz.de/10010226619
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Can experiences with a country's foods improve images of that country?
Jo, Myung-soo; Kim, Chang-soo - In: Journal of global marketing 27 (2014) 1, pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
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Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Global consumer culture positioning : the use of global consumer culture positioning appeals across four European countries
Czarnecka, Barbara; Keles, Serap - In: Journal of euromarketing 23 (2014) 3, pp. 59-67
Persistent link: https://www.econbiz.de/10010497693
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Consumer dispositions : meanings and non-meanings of outgroup favourability
Salomão, Miriam Taís; Strehlau, Vivian Iara; Silva, … - In: International business review : the official journal of … 31 (2022) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10013206770