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Understanding E-Marketing as a...
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Online-Marketing
13,173
Internet marketing
13,164
Social Web
5,964
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5,964
Consumer behaviour
4,769
Konsumentenverhalten
4,745
Electronic Commerce
2,448
E-commerce
2,215
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2,179
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2,175
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2,121
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2,121
Advertising
1,848
Werbung
1,841
Relationship marketing
1,775
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1,775
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1,773
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1,771
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1,664
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1,663
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1,654
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1,288
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1,275
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1,083
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1,060
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946
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943
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891
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890
social media
845
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769
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759
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720
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719
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706
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553
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Kreutzer, Ralf T.
45
Fritz, Wolfgang
41
Bauer, Hans H.
33
Skiera, Bernd
33
Tucker, Catherine
33
Goldfarb, Avi
31
Chaffey, Dave
30
Dwivedi, Yogesh Kumar
29
Wilbur, Kenneth C.
27
Ghose, Anindya
23
Law, Chun Hung Roberts
23
Karjaluoto, Heikki
22
Okazaki, Shintaro
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Kollmann, Tobias
20
Schwarz, Torsten
20
Wirtz, Bernd W.
20
Edelman, Benjamin
18
Lammenett, Erwin
18
Link, Jörg
18
Luo, Xueming
18
Ozuem, Wilson
18
Pelsmacker, Patrick de
18
Ratten, Vanessa
18
Tucker, Catherine E.
18
Wiedmann, Klaus-Peter
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Schultz, Carsten D.
17
Smith, Katherine Taken
17
Bergemann, Dirk
16
Rita, Paulo
16
Sayedi, Amin
16
Silberer, Günter
16
Ahuja, Vandana
15
Choi, Yung Kyun
15
El-Gohary, Hatem
15
Harrigan, Paul
15
Katona, Zsolt
15
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
29
IGI Global
25
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15
OECD
12
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
Universität Mannheim
9
MITP Verlags-GmbH & Co. KG
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
7
European Association of Agricultural Economists - EAAE
6
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
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6
Wiley-VCH
6
Peter Lang GmbH
5
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5
Campus Verlag
4
Edward Elgar Publishing
4
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4
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4
Springer International Publishing
4
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4
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4
epubli GmbH
4
Booz, Allen & Hamilton GmbH <Düsseldorf>
3
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3
Fördergesellschaft Marketing an der Universität Augsburg
3
International European Forum on Innovation and System Dynamics in Food Networks
3
International Institute of Social and Economic Sciences
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
African Association of Agricultural Economists - AAAE
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
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Journal of business research : JBR
329
International journal of internet marketing and advertising : IJIMA
214
Journal of retailing and consumer services
209
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
136
SpringerLink / Bücher
135
Journal of advertising research
122
International journal of advertising : the review of marketing communications
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Journal of marketing communications
117
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
International journal of electronic marketing and retailing : IJEMR
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
91
Information systems research : ISR
88
Springer eBook Collection
88
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Tourism management : research, policies, practice
80
Journal of internet commerce
79
Journal of promotion management : innovations in planning and applied research
78
Technological forecasting & social change : an international journal
73
Electronic commerce research
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
64
Cogent business & management
63
Psychology & marketing
63
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Business horizons
58
Journal of promotion management : JPM
58
Marketing intelligence & planning
58
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
53
International journal of business information systems : IJBIS
50
Journal of travel and tourism marketing
50
International journal of e-business research : an official publication of the Information Resources Management Association
49
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
48
International journal of contemporary hospitality management
46
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ECONIS (ZBW)
14,085
USB Cologne (EcoSocSci)
408
RePEc
197
Other ZBW resources
175
BASE
35
EconStor
21
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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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2
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
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3
Use of social media and the choice of tourism destination : a study of buddhist tourism destination in sikkim
Mangar, Urgen
;
Gachuiwo, Happyson
;
Sahoo, Tapas Kumar
- In:
South Asian journal of management : SAJM
31
(
2024
)
2
,
pp. 54-69
Persistent link: https://www.econbiz.de/10015069605
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4
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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5
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
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6
Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
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7
Influence of gender and nationality on consumers' perception towards email marketing : an exploratory study in Oman
Khan, Sarfraz Fayaz
;
Rehman, Asad
;
Khan, Mohammed Abdul …
- In:
International journal of applied business and economic …
14
(
2016
)
1
,
pp. 457-464
Persistent link: https://www.econbiz.de/10011547554
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8
Influence of demographics on consumers' perception towards email marketing in Oman : an empirical approach
Ghouse, Suhail M.
;
Khan, Sarfraz Fayaz
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10011560520
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9
A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew
;
Kaltcheva, Velitchka D.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
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10
Towards improved performance : a model for testing email newsletter design
Hartemo, Mari
;
Suomi, Reima
;
Hakala, Ulla
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584145
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