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Eco fashion brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella; Caratù, Myriam; Vignali, Gianpaolo - In: International journal of business and globalisation : IJBG 30 (2022) 2, pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
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Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
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Making customer engagement fun : customer-salesperson interaction in luxury fashion retailing
Kim, Jieun; Kim, Jae-eun - In: Journal of fashion marketing and management 18 (2014) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
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You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne; Bradshaw, Amanda S.; Cretul, … - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
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How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.; Baier, Daniel; Woratschek, Herbert - In: Journal of retailing and consumer services 71 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014265655