//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Buy four get 30% off : how con...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,458
Konsumentenverhalten
81,008
Theorie
9,682
Theory
9,513
Relationship marketing
9,216
Beziehungsmarketing
9,172
Brand management
7,655
Markenführung
7,606
Brand image
6,766
Markenimage
6,721
Customer satisfaction
5,742
Online-Handel
5,680
Online retailing
5,669
Kundenzufriedenheit
5,569
USA
5,044
Social Web
4,839
Social web
4,836
United States
4,755
Online-Marketing
4,621
Internet marketing
4,608
Service quality
4,438
Einzelhandel
4,409
Dienstleistungsqualität
4,388
Brand
4,378
Markenartikel
4,367
Retail trade
4,366
Deutschland
4,245
Germany
3,882
Werbewirkung
3,735
Advertising effects
3,694
Electronic Commerce
3,674
Verbraucherverhalten
3,618
E-commerce
3,571
Experiment
3,441
Emotion
3,258
Advertising
3,183
Werbung
3,087
Pricing strategy
3,071
Preismanagement
3,067
Privater Konsum
2,935
more ...
less ...
Online availability
All
Undetermined
34,681
Free
21,431
Type of publication
All
Article
63,602
Book / Working Paper
29,861
Journal
199
Other
78
Type of publication (narrower categories)
All
Article in journal
52,665
Aufsatz in Zeitschrift
52,665
Graue Literatur
7,948
Non-commercial literature
7,948
Working Paper
6,932
Arbeitspapier
6,308
Aufsatz im Buch
5,230
Book section
5,230
research-article
3,067
Hochschulschrift
2,795
Thesis
1,984
Collection of articles of several authors
1,144
Sammelwerk
1,144
Aufsatzsammlung
748
Conference paper
570
Konferenzbeitrag
570
Bibliografie enthalten
389
Bibliography included
389
Konferenzschrift
351
Collection of articles written by one author
321
Sammlung
321
Dissertation u.a. Prüfungsschriften
291
Case study
283
Fallstudie
283
Lehrbuch
276
Textbook
231
Article
220
review-article
218
Amtsdruckschrift
199
Government document
199
conceptual-paper
199
Reprint
182
Conference proceedings
164
review
141
case-report
134
Statistik
99
Ratgeber
87
Statistics
83
Guidebook
78
Systematic review
75
more ...
less ...
Language
All
English
83,976
German
6,565
Undetermined
2,321
French
385
Spanish
124
Polish
121
Italian
77
Swedish
36
Russian
34
Portuguese
30
Danish
29
Lithuanian
28
Dutch
25
Norwegian
23
Hungarian
17
Finnish
16
Romanian
16
Slovak
10
Czech
8
Indonesian
7
Croatian
6
Bulgarian
3
Multiple languages
3
Slovenian
3
Old English (ca. 450-1100)
2
Arabic
2
Serbian
2
Chinese
2
Bosnian
1
Japanese
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
123
Belk, Russell W.
115
Mattila, Anna S.
109
Phau, Ian
104
Grunert, Klaus G.
102
Huber, Frank
92
Bauer, Hans H.
86
Foxall, Gordon R.
86
Lusk, Jayson L.
85
Gierl, Heribert
82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Grewal, Dhruv
78
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Usman, Osly
77
Stavins, Joanna
75
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
70
Agarwal, Sumit
69
Loureiro, Sandra Maria Correia
69
Bagozzi, Richard P.
68
Septianto, Felix
68
Laroche, Michel
66
Wansink, Brian
66
Bruwer, Johan
61
Paul, Justin
61
Rajagopal
61
Jang, Soocheong
60
Verhoef, Peter C.
59
Walsh, Gianfranco
58
Janssen, Maarten C. W.
56
Ko, Eunju
56
Krishna, Aradhna
56
Thøgersen, John
56
Chintagunta, Pradeep K.
55
Kim, Jungkeun
54
Pelsmacker, Patrick de
54
Warlop, Luk
53
Cherchye, Laurens
52
more ...
less ...
Institution
All
National Bureau of Economic Research
550
Springer Fachmedien Wiesbaden
131
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
63
OECD
48
Federal Reserve Board (Board of Governors of the Federal Reserve System)
46
Université Paris-Dauphine (Paris IX)
40
European Association of Agricultural Economists - EAAE
38
American Marketing Association
37
Verlag Dr. Kovač
32
International Energy Agency
30
IGI Global
28
Institut für Demoskopie Allensbach
26
Federal Reserve Bank of New York
24
Books on Demand GmbH <Norderstedt>
20
Edward Elgar Publishing
20
Information Resources Management Association
20
HAL
17
Institute for the Study of Labor (IZA)
17
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
EconWPA
14
INSEAD
14
Agricultural and Applied Economics Association - AAEA
13
Federal Reserve Bank of Boston
13
Nomos Verlagsgesellschaft
12
Universität Mannheim
12
C.E.P.R. Discussion Papers
11
International Labour Organization (ILO), United Nations
11
RWTH Aachen
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Haufe-Lexware GmbH & Co. KG
9
Siauliai University
9
World Trade Organization
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,023
Journal of retailing and consumer services
1,952
International journal of hospitality management
796
International journal of consumer studies
775
Psychology & marketing
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
547
Working paper / National Bureau of Economic Research, Inc.
458
European Journal of Marketing
426
NBER Working Paper
405
Journal of Consumer Marketing
403
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
394
Journal of marketing research : JMR
367
Management science : journal of the Institute for Operations Research and the Management Sciences
361
SpringerLink / Bücher
361
The journal of brand management : an international journal
355
European journal of marketing : EJM
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
343
Journal of fashion marketing and management
332
Journal of international consumer marketing
325
Tourism management : research, policies, practice
322
Journal of travel and tourism marketing
321
Journal of marketing management : MM
311
Journal of marketing communications
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Journal of marketing
306
Marketing letters : a journal of research in marketing
305
Cogent business & management
300
The international review of retail, distribution and consumer research
297
International journal of retail & distribution management
296
Journal of the Academy of Marketing Science
296
International Journal of Retail & Distribution Management
295
Journal of consumer behaviour : an international research review
290
The journal of consumer marketing
287
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
282
Marketing intelligence & planning
277
Technological forecasting & social change : an international journal
265
International journal of contemporary hospitality management
262
more ...
less ...
Source
All
ECONIS (ZBW)
84,951
Other ZBW resources
3,914
RePEc
2,014
USB Cologne (EcoSocSci)
1,596
EconStor
903
BASE
283
OLC EcoSci
48
USB Cologne (business full texts)
22
ArchiDok
9
more ...
less ...
Showing
21
-
30
of
93,740
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Promoting fruit and vegetable consumption : are coupons more effective than pure price
discounts
?
Dong, Diansheng
;
Leibtag, Ephraim
-
2010
Persistent link: https://www.econbiz.de/10008778245
Saved in:
22
When and how should retailers rationalize the size and duration of price
discounts
?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
23
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
24
A fresh look at consumers' discounting of
discounts
in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
25
Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
Saved in:
26
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
27
Virtual bundling with quantity
discounts
: when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
Saved in:
28
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
29
Boomerang effects of low price
discounts
: how low price
discounts
affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
30
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price
promotion
offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->