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Promoting fruit and vegetable consumption : are coupons more effective than pure price discounts?
Dong, Diansheng; Leibtag, Ephraim - 2010
Persistent link: https://www.econbiz.de/10008778245
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik; Wilkinson, Robert; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
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Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.; Zboja, James J.; Goldsmith, Ronald E. - In: Journal of promotion management : JPM 19 (2013) 2, pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
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Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de - In: Psychology & marketing 30 (2013) 8, pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
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Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
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Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan; Bagchi, Rajesh; Gauri, Dinesh Kumar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen - In: Journal of retailing 92 (2016) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10011505004