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Immigrant entrepreneurship : the role of relationship marketing in learning networks

Lagrosen, Stefan; Lind, Linda - In: International journal of entrepreneurship and small business 21 (2014) 3, pp. 355-369

Persistent link: https://www.econbiz.de/10010395561

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Relationship marketing in franchising and retailing

Thaichon, Park; Frazer, Lorelle; Weaven, Scott - In: Journal of strategic marketing 30 (2022) 2, pp. 113-114

Persistent link: https://www.econbiz.de/10013170049

Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector

Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159

Persistent link: https://www.econbiz.de/10013170054

Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387

Developing a model for athletes' personal brands on social networks : case study: Instagram

Zakerian, Alireza; Sarkoohi, Pegah; Ghafouri, Farzad; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 142-160

Persistent link: https://www.econbiz.de/10012990321

The effect of the consumer's engagement in the process of adopting functional applications : the mobile banking case

Gonçalves Filho, Cid; Monteiro, Plínio Rafael Reis; … - In: International journal of business and systems research … 15 (2021) 3, pp. 317-336

Persistent link: https://www.econbiz.de/10012513972

META-RELQUAL in business relationships : a sales perspective

Høgevold, Nils M.; Svensson, Göran; Mostert, Pierre; … - In: International journal of business excellence : IJBEX 23 (2021) 4, pp. 472-497

Persistent link: https://www.econbiz.de/10012514080

Internal marketing : a review and future research agenda

Qaisar, Fatima Saman; Muhamad, Nazlida - In: Asia Pacific business review 27 (2021) 2, pp. 267-300

Persistent link: https://www.econbiz.de/10012515106

Customer relationship management research from 2000 to 2020 : an academic literature review and classification

Meena, Priyanka; Sahu, Praveen - In: Vision : the journal of business perspective 25 (2021) 2, pp. 136-158

Persistent link: https://www.econbiz.de/10012520160