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Consumer behaviour
70
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67
Advertising
31
Advertising effects
25
Werbewirkung
25
Werbung
25
Customer satisfaction
24
Service quality
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research-article
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English
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Stafford, Marla Royne
93
Balaji, M. S.
68
Jha, Subhash
40
Royne, Marla B.
22
Stafford, Thomas F.
20
Jiang, Yangyang
16
Roy, Sanjit
14
Levy, Marian
13
Royne, Marla
13
Deitz, George D.
11
Bienstock, Carol C.
10
Fox, Alexa K.
10
Carlson, Les
9
Royne Stafford, Marla
9
Babakus, Emin
8
Yavas, Ugur
7
Kowalczyk, Christine M.
6
ROYNE, MARLA B.
6
Balaji, M.S.
5
Deitz, George
5
Myers, Susan D.
5
Oakley, Jared
5
Pounders, Kathrynn
5
Thieme, Jeff
5
Bhattacharyya, Jishnu
4
Day, Ellen
4
Krishnan, Balaji C.
4
Ponnam, Abhilash
4
Raghavan, Srividya
4
Rifon, Nora
4
Sharma, Arun
4
Spears, Nancy
4
Wells, Brenda P.
4
Biswas, Abhijit
3
Coleman, Joshua T.
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Grove, Stephen J.
3
Grünhagen, Marko
3
Hansen, John D.
3
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Journal of advertising : official publication of the American Academy of Advertising
21
Journal of business research : JBR
15
Journal of current issues and research in advertising : JCIRA
10
Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
Journal of retailing
8
Psychology & marketing
8
Journal of Consumer Marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising research
6
International journal of hospitality management
5
The journal of services marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
Journal of Services Marketing
4
Journal of advertising
4
Journal of current issues and research in advertising
4
European Journal of Marketing
3
Journal of Business Strategy
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
Health marketing quarterly
2
International journal of production economics
2
Journal of Business & Industrial Marketing
2
Journal of Business Research
2
Journal of Consumer Affairs
2
Journal of education for business
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of service research : JSR
2
Journal of strategic marketing
2
Journal of targeting, measurement and analysis for marketing
2
Journal of the Market Research Society : JMRS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
South Asian journal of management : SAJM
2
The journal of business & industrial marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
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Source
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ECONIS (ZBW)
148
OLC EcoSci
60
Other ZBW resources
27
RePEc
7
BASE
1
USB Cologne (EcoSocSci)
1
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1
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
2
Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
Saved in:
3
Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
Saved in:
4
Toward theories of advertising : where do we go from here?
Stafford, Marla Royne
- In:
Advertising theory
,
(pp. 541-545)
.
2012
Persistent link: https://www.econbiz.de/10009524018
Saved in:
5
Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?
Stafford, Marla Royne
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011875483
Saved in:
6
Defining and understanding communications planning : a current assessment and an exploratory study
McKenzie, Karen E.
;
Stafford, Marla Royne
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10003903723
Saved in:
7
Violence and advertising : effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
8
Consuming as a family : modes of intergenerational influence on young adults
Mittal, Banwari
;
Stafford, Marla Royne
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 239-257
Persistent link: https://www.econbiz.de/10008651821
Saved in:
9
Technology acceptance and satisfaction with logistics services
Bienstock, Carol C.
;
Stafford, Marla Royne
- In:
The international journal of logistics management
21
(
2010
)
2
,
pp. 271-292
Persistent link: https://www.econbiz.de/10008657798
Saved in:
10
The use of performance control charts in business schools : a tool for assessing learning outcomes
Cervetti, Michael J.
;
Stafford, Marla Royne
;
Shaffer, …
- In:
Journal of education for business
87
(
2012
)
4
,
pp. 247-252
Persistent link: https://www.econbiz.de/10009549652
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