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"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour
Baumgarth, Carsten - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 87-100
Persistent link: https://www.econbiz.de/10010431485
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A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
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Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe; Andreini, Daniela; Bergamschi, Mara; … - In: Industrial marketing management : the international … 53 (2016), pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
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Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
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What consumer responses make a brand experience create brand attachment?
Fischer, Dirk; Praxmarer-Carus, Sandra - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
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The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati; Fitzsimmons, Jason R. - In: Journal of fashion marketing and management 26 (2022) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.; May, McKenzie; Kowalczyk, Christine M. - In: Services marketing quarterly 43 (2022) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
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Blinded by the brand : inauthentic salesperson brand attachment and its influence on customer purchase intentions
Beeler, Lisa; Zablah, Alex R.; Rapp, Adam - In: Journal of personal selling & sales management : JPSSM 41 (2021) 3, pp. 268-284
Persistent link: https://www.econbiz.de/10012623653
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Brand attachment : a review and future research
Shimul, Anwar Sadat - In: The journal of brand management : an international journal 29 (2022) 4, pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281