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Sabatini, Fabio
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1
Let me show you what I did versus what I have : sharing experiential versus material purchases alters authenticity and liking of social media users
Valsesia, Francesca
;
Diehl, Kristin
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 430-449
Persistent link: https://www.econbiz.de/10013398002
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2
Too much information : an examination of the effects of social self-disclosure embedded within influencer eWOM campaigns
AlRabiah, Sara
;
Marder, Ben
;
Marshall, David William
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 93-105
Persistent link: https://www.econbiz.de/10013493964
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3
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
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4
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
5
Facebook
- Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2011
-
3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
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6
The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in Vietnam
Minh Pham
;
Dang Thao Yen
;
Hoang Thi Hong Yen
;
Tran Thi …
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 179-190
Persistent link: https://www.econbiz.de/10012671007
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7
Credibility of digital influencers on YouTube and Instagram
Djafarova, Elmira
;
Matson, Natasha
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10012512703
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8
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen
;
Bruning, Patrick F.
;
Swarna, Hepsi
- In:
Business horizons
61
(
2018
)
3
,
pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
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9
Interaktionen mit Social Media Influencern als Instrument zur Reduktion von Markenimagekonfusion
Burmann, Christoph
;
Hiddessen, Jana
-
2019
Persistent link: https://www.econbiz.de/10012206001
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10
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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