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How do consumers in the Web 2....
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10,024
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8,358
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7,778
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7,634
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Han, Heesup
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99
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94
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94
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91
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90
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90
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87
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87
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85
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84
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83
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82
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81
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81
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81
Hollebeek, Linda D.
80
Nayga, Rodolfo M. <Jr.>
79
Usman, Osly
79
Thaichon, Park
77
Bagozzi, Richard P.
75
Skiera, Bernd
75
Laroche, Michel
73
Spann, Martin
73
Vrontis, Demetris
73
Cherchye, Laurens
72
Ko, Eunju
72
Woodside, Arch G.
72
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71
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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91
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
Saved in:
92
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
93
Factors contributing to the helpfulness of online hotel reviews : does manager response play a role?
Kwok, Linchi
;
Xie, Karen L.
- In:
International journal of contemporary hospitality management
28
(
2016
)
10
,
pp. 2156-2177
Persistent link: https://www.econbiz.de/10011567199
Saved in:
94
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
95
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
96
Effect of individualism on online user ratings : theory and evidence
Banerjee, Somnath
;
Chai, Linlin
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 377-398
Persistent link: https://www.econbiz.de/10012201057
Saved in:
97
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Ramayah T.
;
Main, …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
98
The polarity of online reviews : prevalence, drivers and implications
Schoenmueller, Verena
;
Netzer, Oded
;
Stahl, Florian
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 853-877
Persistent link: https://www.econbiz.de/10012271840
Saved in:
99
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
100
Authenticity in TikTok : how content creator popularity and brand size influence consumer engagement with sponsored user-generated content
Walsh, Darlene
;
Kliamenakis, Argiro
;
Laroche, Michel
; …
- In:
Psychology & marketing
41
(
2024
)
11
,
pp. 2645-2656
Persistent link: https://www.econbiz.de/10015133875
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