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The Journal of Business-to-Business Marketing at 21 and my perspective on the field of B to B marketing
Spekman, Robert E. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 87-94
Persistent link: https://www.econbiz.de/10011304034
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The emergence of social media as a contemporary marketing practice
Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017
Persistent link: https://www.econbiz.de/10011531135
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Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland; Krinner, Stephanie; Schmalfuß, Martin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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Business models : impact on business markets and opportunities for marketing research
Ehret, Michael; Kashyap, Vishal; Wirtz, Jochen - In: Industrial marketing management : the international … 42 (2013) 5, pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan; Jaakkola, Elina; Lindgreen, Adam; Di … - In: Industrial marketing management : the international … 93 (2021), pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
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Mercator
Baynast, Arnaud de; Lendrevie, Jacques; Lévy, Julien - 2017 - 12e édition
Persistent link: https://www.econbiz.de/10011756018
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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015