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Relationship quality as predictor of B2B customer loyalty in the pharmaceutical sector : evidence from Jordan
Almomani, Hamzeh Q. - In: Journal of relationship marketing : innovations and … 18 (2019) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10012181021
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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Customer equity drivers and repurchase intent among B2B customers : the moderating role of perceived switching cost
Srivastava, Vibhava; Rangarajan, Deva; Badrinarayanan, … - In: The journal of business & industrial marketing 39 (2024) 5, pp. 949-966
Persistent link: https://www.econbiz.de/10015080915
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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Role of customer retention equity in creating and developing brand value
Chahal, Hardeep; Bala, Renu - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
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How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers
Tajeddini, Kayhan; Gamage, Thilini Chathurika; Ul … - In: International journal of hospitality management 100 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013266150
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Impact of value co-creation on logistics customers' loyalty
Thiruvattal, Eappen - In: Journal of global operations and strategic sourcing 10 (2017) 3, pp. 334-361
Persistent link: https://www.econbiz.de/10011806169
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926