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A Pan-European approach to customer satisfaction : an optimal strategy?
Ueltschy, Linda C.; Laroche, Michel; Rita, Paulo; … - In: Multinational business review 16 (2008) 3, pp. 41-71
Persistent link: https://www.econbiz.de/10003890261
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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The effects of perceived salesperson listening effectiveness in the financial industry
Bergeron, Jasmin; Laroche, Michel - In: Journal of financial services marketing : JFSM 14 (2009/10) 1, pp. 6-25
Persistent link: https://www.econbiz.de/10003903403
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Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
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Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
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How service seasons the experience : measuring hospitality servicescapes
Spielmann, Nathalie; Laroche, Michel; Borges, Adilson - In: International journal of hospitality management 31 (2012) 2, pp. 360-368
Persistent link: https://www.econbiz.de/10009503312
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What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
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Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel; Park, Seong-yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
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Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
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Shaping e-retailer's website personality : the importance of experiential marketing
Shobeiri, Saeed; Laroche, Michel; Mazaheri, Ebrahim - In: Journal of retailing and consumer services 20 (2013) 1, pp. 102-110
Persistent link: https://www.econbiz.de/10009702203