Similar Search Results

Market research methodologies : multi-method and qualitative approaches

Takhar-Lail, Amandeep (ed.); Ghorbani, Ali (contributor) - 2015

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--

Persistent link: https://www.econbiz.de/10010429718

Customer experiences as drivers of customer satisfction

Dalla Pozza, Ilaria - In: Revue Gestion 2000 : management & prospective 31 (2014) 3, pp. 115-138

Persistent link: https://www.econbiz.de/10010485120

Intègraphy : a multi-method approach to situational analysis

Levy, Sidney J.; Kellstadt, Charles H. - In: Journal of business research : JBR 65 (2012) 7, pp. 1073-1077

Persistent link: https://www.econbiz.de/10009562162

Nonparametric modeling of buying behavior in fast moving consumer goods markets

Boztuǧ, Yasmin; Hildebrandt, Lutz - In: Social and economic research with consumer panel data : …, (pp. 189-205). 2001

Persistent link: https://www.econbiz.de/10001612924

Qualitative inquiry in marketing and consumer research

Sherry, John F.; Kozinets, Robert V. - In: Kellogg on marketing, (pp. 165-194). 2001

Persistent link: https://www.econbiz.de/10001612983

"Pegasus" : closing the gap between quantitative and qualitative consumer research

Verleye, Gino; Broekaert, Christian - In: Interpretive consumer research : paradigms, …, (pp. 133-147). 2001

Persistent link: https://www.econbiz.de/10001613056

Something old, something new : enabled theory building in qualitative marketing research

Dolbec, Pierre-Yann; Fischer, Eileen; Canniford, Robin - In: Marketing theory 21 (2021) 4, pp. 443-461

Persistent link: https://www.econbiz.de/10012660655

Thinking orientation and preference for research methodology

Murshed, Feisal; Zhang, Yinlong - In: The journal of consumer marketing 33 (2016) 6, pp. 437-446

Persistent link: https://www.econbiz.de/10011629327

Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles

Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67

Persistent link: https://www.econbiz.de/10011646908

Qualitative consumer & marketing research

Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2012

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research

Persistent link: https://www.econbiz.de/10011681072

A service of the

zbw