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The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth; Thaichon, Park; Quach, Sara; Lobo, Antonio - In: Australasian marketing journal 26 (2018) 1, pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
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The future of creativity in advertising
Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
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A recent look : creative professionals' perceptions of creativity in Hong Kong
Leung, Vivienne S. Y.; Hui, Anna N. N. - In: Services marketing quarterly 35 (2014) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10010363987
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The advertising creative process : a study of UK agencies
Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 23 (2017) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
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Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
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How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010424084
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How innovation impacts artistic creativity : managing innovation in the advertising sector
Öberg, Christina - In: International journal of innovation management 20 (2016) 4, pp. 1640005-1-23
Persistent link: https://www.econbiz.de/10011502950
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Creativity identity in Colombia : the advertising creatives' perspective
Roca, David; Wilson, Bradley; Barrios, Andres; … - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
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Utility of advertising for creativity education : an experimental study targeting school children
Han, Kyoo-Hoon; Kim, Jieun - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 439-456
Persistent link: https://www.econbiz.de/10011707409
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Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 149-159
Persistent link: https://www.econbiz.de/10010408095