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Social media in B2B : usage and effects of social media in German B2B companies

Nördinger, Susanne; Desjardins, Christoph - In: Journal of Applied Leadership and Management 8 (2020), pp. 152-171

and communication professionals in German B2B companies. On the basis of the answers of 138 participants, 14 hypotheses … building tool, customer satisfaction as a sales support tool, and customer communication as a customer relationship management …

Persistent link: https://www.econbiz.de/10013171130

The social buyer : a framework for the dynamic role of social media in organizational buying

Gustafson, Brandon M.; Pomirleanu, Nadia; Mariadoss, … - In: Journal of business research : JBR 125 (2021), pp. 806-814

Persistent link: https://www.econbiz.de/10012494179

Luo, Jun; Tóth, Zsófia; Liu, Martin J.; Yuan, Ruizhi - In: Industrial marketing management : the international … 93 (2021), pp. 293-306

Persistent link: https://www.econbiz.de/10012501922

B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics

Juntunen, Mari; Ismagiliova, Elvira; Oikarinen, Eeva-Liisa - In: Industrial marketing management : the international … 89 (2020), pp. 630-641

Persistent link: https://www.econbiz.de/10012291402

Revisiting the theory of business-to-business advertising

Mora Cortez, Roberto; Gilliland, David I.; Johnston, … - In: Industrial marketing management : the international … 89 (2020), pp. 642-656

Persistent link: https://www.econbiz.de/10012291405

Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences

Bill, Fabian; Feurer, Sven; Klarmann, Martin - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 734-752

Persistent link: https://www.econbiz.de/10012293330

Social media brand building strategies in B2B companies

Cawsey, Timothy; Rowley, Jennifer - In: Marketing intelligence & planning 34 (2016) 6, pp. 754-776

Persistent link: https://www.econbiz.de/10011571179

The impact of social media on the B2B CMO

Bernard, Mike - In: The journal of business & industrial marketing 31 (2016) 8, pp. 955-960

Persistent link: https://www.econbiz.de/10011596917

B2B content marketing for professional services : in-person versus digital contacts

Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby J.; … - In: Industrial marketing management : the international … 81 (2019), pp. 160-168

Persistent link: https://www.econbiz.de/10012107704

A comparison of social media marketing between B2B, B2C and mixed business models

Iankova, Severina; Davies, Iain; Archer-Brown, Chris; … - In: Industrial marketing management : the international … 81 (2019), pp. 169-179

Persistent link: https://www.econbiz.de/10012107706