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The impact of ISO certification on consumers' purchase intention

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Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands

Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353

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Enhancing football brands' brand equity

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Social networking the brand : an exploration of the drivers of brand image in the South African beer market

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Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type

Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61

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Does winning an award affect investors' brand preference and purchase intention?

Wang, Ya-hui - In: International journal of management and marketing … 8 (2015) 1, pp. 57-64

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Young consumers' loyalty towards premium and non-premium shoe brands

Singh, Pankaj Kumar; Swain, Swapnarag; Ahmad, Anees; … - In: International journal of business innovation and … 26 (2021) 4, pp. 424-442

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The effect of brand image, brand love on brand commitment and positive word-of-mouth

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Determinants of brand loyalty in the apparel industry : a developing country perspective

Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

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