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The changing marketing orientation within the business model of an international retailer : IKEA in China over 10 years
Burt, Steven; Dawson, John A.; Johansson, Ulf; Hultman, Jens - In: The international review of retail, distribution and … 31 (2021) 2, pp. 229-255
Persistent link: https://www.econbiz.de/10012485076
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Retail image as seen through consumers' eyes : studying international retail image through consumer photographs of stores
Burt, Steve; Johansson, Ulf; Thelander, Åsa - In: The international review of retail, distribution and … 17 (2007) 5, pp. 447-467
Persistent link: https://www.econbiz.de/10003602993
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The mechanism of market driving with a corporate brand : the case of a global retailer
Tarnovskaya, Veronika - 2007
Persistent link: https://www.econbiz.de/10003642873
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad; Lee, Joong-Woo; Park, Sohee - In: International marketing review 33 (2016) 4, pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014
Persistent link: https://www.econbiz.de/10012016663
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Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting; Lyu, Rebecca Wenjing - In: Industrial marketing management : the international … 118 (2024), pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
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Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
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Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man - In: International journal of export marketing 2 (2018) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10012041631