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Das Marketingkonzept im internationalen Umfeld
Schwarz-Musch, Alexander - In: Grundlagen Export und Internationalisierung, (pp. 111-127). 2013
Persistent link: https://www.econbiz.de/10010472975
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Luxury brands in emerging markets : a case study on China
Cui, Annie Peng; Wajda, Theresa A.; Walsh, Michael F. - In: Entrepreneurship in international marketing, (pp. 287-305). 2015
Persistent link: https://www.econbiz.de/10010493025
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Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international marketing 29 (2021) 4, pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed; Ktsikeas, Constantine S.; Theodosiou, Marios - In: The SAGE handbook of international marketing, (pp. 303-321). 2009
Persistent link: https://www.econbiz.de/10003792106
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The role of systematic international market selection on small firms' export performance
Brouthers, Lance E.; Nakos, George - 2006
Persistent link: https://www.econbiz.de/10003410827
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Cross-cultural marketing strategies for SMEs
Lowe, Robin; Doole, Isobel; Mendoza, Felicity - In: Entrepreneurship marketing : principles and practice of …, (pp. 285-308). 2011
Persistent link: https://www.econbiz.de/10008822518
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The behavioural homogeneity evaluation framework : multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J.; Greenley, Gordon E.; Mueller, … - In: Journal of international business studies : JIBS ; an … 38 (2007) 5, pp. 746-763
Persistent link: https://www.econbiz.de/10003531147
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Global marketing strategy : past, present, and future
Douglas, Susan P.; Craig, C. S. - In: The past, present and future of international business …, (pp. 431-457). 2010
Persistent link: https://www.econbiz.de/10008656875