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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust

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Corporate hypocrisy and social responsibility : a comparative study of brand crises effect on consumer's attitude toward brands

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What holds ethical consumers to a cosmetics brand : the body shop case

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Impact of corporate social responsibilities on customer responses and brand choices

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Driving brand value through CSR initiatives : an empirical study in Indian perspective

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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty

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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands

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When should private label brands endorse ethical attributes?

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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

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