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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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Multisensory interaction in product choice : grasping a product affects choice of other seen products
Streicher, Mathias C.; Estes, Zachary - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 558-565
Persistent link: https://www.econbiz.de/10011597883
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A taste of the elite : the effect of pairing food products with elite groups on taste perceptions
Gomez, Pierrick; Spielmann, Nathalie - In: Journal of business research : JBR 100 (2019), pp. 175-183
Persistent link: https://www.econbiz.de/10012023792
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Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter; Haase, Janina; Bettels, Jannick - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 4, pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
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The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina; Wiedmann, Klaus-Peter - In: Psychology & marketing 35 (2018) 10, pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
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How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu - In: Psychology & marketing 35 (2018) 4, pp. 253-267
Persistent link: https://www.econbiz.de/10011970151
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Sensory marketing : an innovative marketing strategy to sustain in emerging markets
Khandelwal, Manvi; Sharma, Ashok; Indoria, Vikas; Jain, … - In: International journal of public sector performance … 6 (2020) 2, pp. 236-245
Persistent link: https://www.econbiz.de/10012206471
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Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta; Kamleitner, Bernadette; Biswas, Dipayan - In: Journal of marketing research 57 (2020) 2, pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
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Conceptual mapping of sensory cues with brand association
Annamalai, Balamurugan; Chandrasekaran, Shabana - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 51-67
Persistent link: https://www.econbiz.de/10012131724