Similar Search Results

The usefulness of online reviews in financial services

Guillory, Monica D.; Lohtia, Ritu; Donthu, Naveen - In: International journal of electronic marketing and … 7 (2016) 1, pp. 66-90

Persistent link: https://www.econbiz.de/10011595029

Social media as a tool to help select tourism destinations : the case of Malaysia

Lim Yan Hua; Thurasamy Ramayah; Teoh, Ai Ping; Jun-Hwa, … - In: Information systems management 34 (2017) 3, pp. 265-279

Persistent link: https://www.econbiz.de/10011804303

The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study

Al-Dwairi, Radwan Moh'd; Harb, Yousra; Shehabat, Issa - In: International journal of business information systems : … 33 (2020) 4, pp. 488-504

Persistent link: https://www.econbiz.de/10012199474

Social media adoption behaviour : consumer innovativeness and participation intention

Kamboj, Shampy; Sharma, Manika - In: International journal of consumer studies 47 (2023) 2, pp. 523-544

Persistent link: https://www.econbiz.de/10014250591

Impact of social media marketing on consumer buying behavior on clothing in Kathmandu valley

Saha, Pappu - In: Nepalese journal of economics : a publication of … 3 (2019) 1, pp. 12-24

Persistent link: https://www.econbiz.de/10013204434

Reconceptualizing determinants of consumer attitudes toward social commerce sites

Pacheco, Barney G.; Jaipaul-O'Garro, Rhonda - In: Journal of internet commerce 19 (2020) 2, pp. 192-211

Persistent link: https://www.econbiz.de/10012258243

Factors influencing consumers' purchase intention towards online group buying in Malaysia

Yean Sien Liew; Mohammad Falahat - In: International journal of electronic marketing and … 10 (2019) 1, pp. 60-77

Persistent link: https://www.econbiz.de/10012036982

Impacts of social media on the buying intention of the consumers in Edinburgh, UK

Al-Shawabkeh, Abdallah; Nuseir, Mohammed T.; Aljumah, Ahmad - In: International journal of procurement management 14 (2021) 4, pp. 470-486

Persistent link: https://www.econbiz.de/10012595864

Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India

Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17

In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...

Persistent link: https://www.econbiz.de/10013368917

The role of electronic word of mouth moderation in expectation-confirmation model : a study of Blackberry smartphone users in Solo Region, Central Java, Indonesia

Dewi, Septiana Novita; Asri Laksmi Riani; Harsono, Mugi; … - In: International journal of trade and global markets 15 (2022) 3, pp. 348-362

Persistent link: https://www.econbiz.de/10013359023

1
2
3
4
5
6
7
8
9
10
Next
Last