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Islamic advertising in Nigeria : an assessment

Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10011777830

Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study

Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59

Persistent link: https://www.econbiz.de/10012670754

A collection of Islamic advertising principles : revisited and detailed

Ali Shafiq - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 209-222

Persistent link: https://www.econbiz.de/10011989257

Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology

Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367

Persistent link: https://www.econbiz.de/10013466114

Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience

Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206

Persistent link: https://www.econbiz.de/10011958049

Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market

Alshurideh, M.; Al Kurdi, Barween; Hussien, Alhareth … - In: Journal of marketing communications 23 (2017) 5, pp. 513-532

Persistent link: https://www.econbiz.de/10011849992

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26

.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …

Persistent link: https://www.econbiz.de/10012659528

Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands

Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478

Persistent link: https://www.econbiz.de/10011980256

The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

Osburg, Victoria-Sophie; Akhtar, Pervaiz; Yoganathan, … - In: Journal of business research : JBR 104 (2019), pp. 366-379

Persistent link: https://www.econbiz.de/10012105050

Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising

Xie, Guang-Xin; Madrigal, Robert; Boush, David M. - In: Journal of business ethics : JOBE 129 (2015) 2, pp. 281-293

Persistent link: https://www.econbiz.de/10011290862

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