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Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin; Ryoo, Yuhosua; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
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Advertising primed : how professional identity affects moral reasoning
Schauster, Erin; Ferrucci, Patrick; Tandoc, Edson; … - In: Journal of business ethics : JBE 171 (2021) 1, pp. 175-187
Persistent link: https://www.econbiz.de/10012546665
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Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin; Pawar, Avinash; Zaware, Sarika; Louis, Radha - In: International journal of business governance and ethics … 15 (2021) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
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Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
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The influence of contrasting values on consumer receptiveness to ethical information and ethical choices
Osburg, Victoria-Sophie; Akhtar, Pervaiz; Yoganathan, … - In: Journal of business research : JBR 104 (2019), pp. 366-379
Persistent link: https://www.econbiz.de/10012105050
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Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
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Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina; Brennan, Stacey M.; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
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How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja; Gierl, Heribert - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 3, pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
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Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan; Dodoo, Naa Amponsah - In: Journal of promotion management : JPM 23 (2017) 4, pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
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The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien; Hsieh, Shao-Yu - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372540