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Big brands, big cities : how the population penalty affects common, identity relevant brands in densely populated areas

Matherly, Ted; Arens, Zachary G.; Arnold, Todd J. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 15-33

Persistent link: https://www.econbiz.de/10011816954

Journal of brand management - year end review 2016

Powell, Shaun M. - In: The journal of brand management : an international journal 23 (2016) 6, pp. 601-611

Persistent link: https://www.econbiz.de/10011625220

Place, organization, democracy : three strategies for municipal branding

Wæraas, Arild; Bjørnå, Hilde; Moldenæs, Turid - In: Public management review 17 (2015) 9, pp. 1282-1304

Persistent link: https://www.econbiz.de/10011441083

Influences on brand selection decisions of staple goods : a study on toothpaste users of Khulna City

Sarker, Sandip; Yousuf, Salahuddin; Monzoor, Muhtarim Zubair - In: Journal of world economic research 2 (2013) 3, pp. 58-66

Persistent link: https://www.econbiz.de/10010422454

Hosting the Olympics : a city's make-or-break impression

Herstein, Ram; Berger, Ron - In: Journal of business strategy 34 (2013) 5, pp. 54-59

Persistent link: https://www.econbiz.de/10010227947

A brand so bad it's good : the paradoxical place marketing of Belfast

Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276

Persistent link: https://www.econbiz.de/10010209646

Socio-cultural sphere : governance in new economy and impact on city branding

Pashkus, Vadim; Pashkus, Natalia; Bulina, Anna - 2014

-cultural sphere on the brand of St.Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to … socio-cultural impact. The proposed method of estimation of the strength of the brand is universal enough, but due to a … services for various types of organizations. In this paper, brand evaluation can not be based on the financial performance of …

Persistent link: https://www.econbiz.de/10011495653

City branding as a response to global intercity competition

Anttiroiko, Ari-Veikko - In: Growth and change : a journal of urban and regional policy 46 (2015) 2, pp. 233-252

Persistent link: https://www.econbiz.de/10011486062

Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden

Björner, Emma; Aronsson, Lars - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1587-1612

Persistent link: https://www.econbiz.de/10013466553

Destination brand image and destination brand choice in the context of health crisis : scale development

Majeed, Salman; Zhou, Zhimin; Kim, Woo Gon - In: Tourism and hospitality research : THR 24 (2024) 1, pp. 134-151

Persistent link: https://www.econbiz.de/10014632092