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The effect of culture on the perception of product packaging : a multimethod cross-cultural study

Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177

Persistent link: https://www.econbiz.de/10012259373

The influence of culture in website design and users' perceptions : three systematic reviews

Moura, Francisco Tigre; Singh, Nitish; Chun, Wootae - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 312-339

Persistent link: https://www.econbiz.de/10011626496

Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture

Pick, Doreén; Eisend, Martin - In: Journal of international marketing 24 (2016) 4, pp. 39-60

Persistent link: https://www.econbiz.de/10011626813

Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior

Conner, Suzanne L.; Reardon, James; Miller, Chip E.; … - In: Journal of business economics and management 18 (2017) 1, pp. 100-115

Persistent link: https://www.econbiz.de/10011721685

Do all Chinese employees have the same cultural values? : an exploratory investigation on differences in Chinese cultural values among state-, privately-, and US-owned firms

Kim, Kitae; Yoon, Kwon; Cho, Bongsoon; Li, Longzhen; … - In: Personnel review : a professional journal reporting new … 45 (2016) 5, pp. 827-849

Persistent link: https://www.econbiz.de/10011589909

Individual cultural values and consumer's choice of national brands

Rodrigues, Paula Cristina Lopes - In: Global business & economics review 18 (2016) 6, pp. 642-655

Persistent link: https://www.econbiz.de/10011665505

Cross-cultural comparison of consumer pre-purchase decision-making : anti-aging products

Assawavichairoj, Sutthipat; Taghian, Mehdi - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 27-46

Persistent link: https://www.econbiz.de/10011613290

Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics

Leonidou, Leonidas C.; Kvasova, Olga; Christodoulides, Paul - In: Journal of international marketing 27 (2019) 2, pp. 76-96

Persistent link: https://www.econbiz.de/10012060702

Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect

Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97

Persistent link: https://www.econbiz.de/10012106870

Culture-laden imports : international market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10012026142