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Cultural differences among young adult consumers in Hong Kong, Japan, and Korea

Bae, Young Han; Hough, Michelle; Jun, Jong Woo; Ju, Ilyoung - In: Journal of global marketing 31 (2018) 1, pp. 18-30

Persistent link: https://www.econbiz.de/10011963052

Cultures within national cultures : international marketing within the domestic marketing environment

Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34

As a result of increasing multiculturalism within countries, even traditionally domestic marketers are beginning to experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be interesting to examine how groups within the same...

Persistent link: https://www.econbiz.de/10012012462

The effects of culture on consumers' consumption and generation of online reviews

Kim, Jong Min; Jun, Mina; Kim, Chung Koo - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 134-150

Persistent link: https://www.econbiz.de/10011920075

How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity

Chwialkowska, Agnieszka; Kontkanen, Minnie - In: International journal of export marketing 1 (2016/2017) 4, pp. 328-356

Persistent link: https://www.econbiz.de/10011859930

Does culture affect sentiments expressed in cruise tours' eWOM?

Buzova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: The service industries journal 39 (2019) 2, pp. 154-173

Persistent link: https://www.econbiz.de/10012203259

Cross-border online shopping intention of Chinese consumers based on different cultural orientations

Wu, Xiaosong; Liu, Shan; Wang, Na; Gong, Yeming - In: International journal of internet and enterprise … 9 (2018) 1, pp. 19-39

Persistent link: https://www.econbiz.de/10012177508

The role of culture and purchasing power parity in shaping mall-shoppers' profiles

Gilboa, Shaked; Mitchell, Vincent-Wayne - In: Journal of retailing and consumer services 52 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012132281

Moving beyond the Western versus Asian culture distinction : an investigation of acculturation effects

Weber, Karin; Sparks, Beverley; Hsu, Cathy H. C. - In: International journal of contemporary hospitality management 29 (2017) 6, pp. 1703-1723

Persistent link: https://www.econbiz.de/10011732294

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?

El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319

Persistent link: https://www.econbiz.de/10011771902

Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers

Sobol, Kamila; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 340-353

Persistent link: https://www.econbiz.de/10011771906