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The impact of alcohol sponsorship in sport upon university sportspeople

Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432

Persistent link: https://www.econbiz.de/10010393251

Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10015066412

The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...

Hwang, Geumchan; Chung, Kyu-Soo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 285-300

Persistent link: https://www.econbiz.de/10011948442

Attenuation of negative sponsorship effects in the context of rival sports teams' fans

Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901

Persistent link: https://www.econbiz.de/10011449336

Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators

Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259

Persistent link: https://www.econbiz.de/10011486530

Does Race Matter? Sports Sponsorship and Discrimination : Evidence from Professional European Soccer

Quansah, Tommy Kweku; Amo-Agyei, Silas - 2022

-of-the-shirt sponsorship. In contrast to North American sports leagues, the economic consequences of discrimination have seen little …Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European … Sports Sponsorships by testing the relationship between the ethnic composition of a team and the value of the team’s front …

Persistent link: https://www.econbiz.de/10013293873