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Consumer expectations of corporate social responsibility of foreign multinationals in Korea
Han, C. M. - In: Emerging markets finance & trade : a journal of the … 51 (2015) 2, pp. 293-305
Persistent link: https://www.econbiz.de/10011391714
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Individualism, collectivism, and consumer animosity in emerging Asia : evidence from Korea
Han, C. M. - In: The journal of consumer marketing 34 (2017) 4, pp. 359-370
Persistent link: https://www.econbiz.de/10011691612
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Can CSR by MNEs enhance home country image? : an empirical investigation with Asian MNEs in Vietnam
Han, C. M. - In: International journal of business governance & ethics : … 11 (2016) 3, pp. 183-199
Persistent link: https://www.econbiz.de/10011660947
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Cosmopolitanism and ethnocentrism among young consumers in emerging Asia : Chinese vs Koreans towards Japanese brands
Han, C. M. - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 330-346
Persistent link: https://www.econbiz.de/10011636589
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Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
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Country-of-origin effects for uni-national and bi-national products
Han, C. M. - In: Journal of international business studies : JIBS ; an … 19 (1988) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10001073330
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How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China
Han, C. M.; Guo, Chen - In: Journal of global marketing 31 (2018) 5, pp. 324-338
Persistent link: https://www.econbiz.de/10011963155
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Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.; Nam, Hyojin; Swanepoel, Danielle - In: International marketing review 40 (2023) 6, pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
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Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo; Bartsch, Fabian; Krüger, Tinka; Kim, … - In: International marketing review 40 (2023) 2, pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
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Country image : halo or summary contstruct?
Han, C. Min - 2006
Persistent link: https://www.econbiz.de/10003410660