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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana M.; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
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The effects of service on multichannel retailers' brand equity
White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
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Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 11 (2020) 2, pp. 161-183
Persistent link: https://www.econbiz.de/10012227523
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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
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Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael; Wright, Owen; Winzar, Hume - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
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Influence of the internet on retailer's perceived quality in the generation of retailer's brand equity
Gallart-Camahort, Valentín; Fiol, Luis Callarisa; … - In: Vision : the journal of business perspective 27 (2023) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10014229698
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Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
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Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys
Hall, Angela; Towers, Neil - In: International journal of retail & distribution management 45 (2017) 5, pp. 498-517
Persistent link: https://www.econbiz.de/10011706972