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Bringing product and consumer ecosystems to the strategic forefront

Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234

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Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America

Warren, Clinton J.; Brownlee, Eric A. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 158-172

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The role of demographic factors in consumer perception of value from brand communication on facebook

Klepek, Martin - In: Central European business review : CEBR 9 (2020) 3, pp. 56-73

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The profitability of store brand introductions by e-commerce platforms selling competing national brands

Karray, Salma - In: Advances in National Brand and Private Label Marketing …, (pp. 62-69). 2022

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How does manufacturer's self-operating channel interact with platform retailer's e-commerce brand introduction?

Wei, Jie; Xu, Zeling - In: Transportation research / E : an international journal 168 (2022), pp. 1-17

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Differential impact of web and mobile interactivity on e-retailers' performance

Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Journal of organizational computing and electronic commerce 23 (2013) 4, pp. 325-349

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When should a retailer invest in brand advertising?

Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764

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Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't

Feinleib, David - 2017

and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to … pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by … -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6 …

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Manufacturer's channel strategy with retailer's store brand

Wang, Lisha; Chen, Jing; Song, Huaming - In: International journal of production research 59 (2021) 10, pp. 3042-3061

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The end of the world as we know it? : the influence of online channels on the luxury customer experience

Klaus, Philipp - In: Journal of retailing and consumer services 57 (2020), pp. 1-7

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