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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro; Plangger, Kirk; West, Douglas C.; … - In: Journal of business research : JBR 117 (2020), pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
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Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
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Impact of social media advertising on millennials buying behaviour
Arora, Taanika; Kumar, Arvind; Agarwal, Bhawna - In: International journal of intelligent enterprise 7 (2020) 4, pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
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Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah; Wu, Linwan - In: International journal of internet marketing and … 13 (2019) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
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Special issue: Advertising and social media
Choi, Sejung Marina (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936350
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Facebook data breach : a systematic review of its consequences on consumers' behaviour towards advertising
Lulandala, Emmanuel Elioth - In: Strategic system assurance and business analytics, (pp. 45-68). 2020
Persistent link: https://www.econbiz.de/10012240762
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Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry; Okoe, Abednego Feehi - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
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Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander; Gautam, Omvir - In: International journal of internet marketing and … 15 (2021) 2, pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
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Social media advertising : how online motivations and congruency influence perceptions of trust
Carlson, Jeffrey R.; Hanson, Sara; Pancras, Joseph; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10013177504