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Special section: advancing customer experience and big data impact via academic–practitioner collaboration
Burton, Jamie; Nasr, Linda; Gruber, Thorsten; Bruce, … - In: Journal of Services Marketing 31 (2017) 2, pp. 142-147
Research with Impact workshop: Customer Experience Management (CEM) and Big Data” held at Alliance Manchester Business School … research on areas of importance for practitioners to generate impact. The innovative format of the workshop and the resulting … impactful papers should serve as a call and motivation for future academic–practitioner workshop development.  …
Persistent link: https://www.econbiz.de/10014905858
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IT-related service : a multidisciplinary perspective
Huang, Ming-hui; Rust, Roland T. - In: Journal of service research : JSR 16 (2013) 3, pp. 251-258
Persistent link: https://www.econbiz.de/10009782150
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The service revolution and the transformation of marketing science
Rust, Roland T.; Huang, Ming-hui - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
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Service research priorities in a rapidly changing context
Ostrom, Amy L.; Parasuraman, A.; Bowen, David E.; … - In: Journal of service research : JSR 18 (2015) 2, pp. 127-159
Persistent link: https://www.econbiz.de/10011283713
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Integrating practice into accounting research
Rajgopal, Shivaram - In: Management science : journal of the Institute for … 67 (2021) 9, pp. 5430-5454
Persistent link: https://www.econbiz.de/10012650101
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Topic evolution of innovation academic researches
Lin, Yu-Shan - In: Journal of small business strategy 26 (2016) 1, pp. 25-35
Persistent link: https://www.econbiz.de/10011446746
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Innovation outcomes of digitally enabled collaborative problemistic search capability
Karhade, Prasanna P.; Dong, John Qi - In: MIS quarterly 45 (2021) 2, pp. 693-718
Persistent link: https://www.econbiz.de/10012631377
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Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent; Dobolyi, David; Li, Jingjing; Abbasi, Ahmed - In: Journal of management information systems : JMIS 35 (2018) 2, pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
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Service innovation and customer co-development
Edvardsson, Bo; Gustafsson, Anders; Kristensson, Per; … - 2010
Persistent link: https://www.econbiz.de/10003968932
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442
Persistent link: https://www.econbiz.de/10011284312