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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

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: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. … topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the …

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Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market

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Suppliers' competition and manufacturer's product mix : the role of ingredient brand

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