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Mantrala, Murali K.
75
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19
Albers, Sönke
15
Mantrala, Murali
15
Krafft, Manfred
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Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
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1
Using reader preferences to optimize news content : a method and a case study
Kanuri, Vamsi K.
;
Thorson, Esther
;
Mantrala, Murali K.
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 55-75
Persistent link: https://www.econbiz.de/10010418221
Saved in:
2
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
Uphill or downhill? : locating the firm on a profit function
Mantrala, Murali K.
;
Naik, Prasad A.
;
Sridhar, Shrihari
; …
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 26-44
Persistent link: https://www.econbiz.de/10003557049
Saved in:
4
Dynamic marketing investment strategies for platform firms
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 101-118
Persistent link: https://www.econbiz.de/10003960983
Saved in:
5
The bricks that build the clicks : newsroom investments and newspaper online performance
Tang, Yihui
;
Sridhar, Shrihari
;
Thorson, Esther
; …
- In:
JMM : the international journal on media management
13
(
2011
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009267484
Saved in:
6
Dynamic marketing budgeting for platform firms : theory, evidence, and application
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 929-943
Persistent link: https://www.econbiz.de/10010217417
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7
Sales force productivity models
Mantrala, Murali K.
- In:
The history of marketing science
,
(pp. 427-462)
.
2014
Persistent link: https://www.econbiz.de/10010415799
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8
Models for marketing resource allocation and salesforce compensation
Mantrala, Murali K.
-
1987
Persistent link: https://www.econbiz.de/10000764437
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9
A meta-analysis of personal selling elasticities
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10003727165
Saved in:
10
Models for sales management decisions
Albers, Sönke
;
Mantrala, Murali K.
- In:
Handbook of marketing decision models
,
(pp. 163-210)
.
2008
Persistent link: https://www.econbiz.de/10003755268
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