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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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The methodologies of the marketing literature : mechanics, uses and craft
Clark, Terry; Key, Thomas Martin - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 416-431
Persistent link: https://www.econbiz.de/10012819687
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Re-institutionalizing marketing
Key, Thomas Martin; Clark, Terry; Ferrell, Odies C.; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 446-453
Persistent link: https://www.econbiz.de/10012819694
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Can marijuana counter-marketing prevent underage use? : analyzing youth response to Colorado’s "don’t be a lab rat" campaign
Sukle, Mike; Schultz, Dan; Czaplewski, Andrew J.; Key, … - In: Journal of advertising research 61 (2021) 4, pp. 456-471
Persistent link: https://www.econbiz.de/10012813780
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Business strategy and the management of digital marketing
Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; … - In: Business horizons 64 (2021) 2, pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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Information transparency as competitive advantage : research approaches to platform ecosystem design and competition
Key, Thomas Martin; Challagalla, Goutam - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 145-147
Persistent link: https://www.econbiz.de/10012296608
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Embedded ethics : how complex systems and structures guide ethical outcomes
Key, Thomas Martin; Azab, Carol; Clark, Terry - In: Business horizons 62 (2019) 3, pp. 327-336
Persistent link: https://www.econbiz.de/10012024123
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Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin; Czaplewski, Andrew J. - In: Business horizons 60 (2017) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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Country market sequential order-of-entry : a learning effects approach
Azab, Carol; Key, Thomas Martin; Clark, Terry - In: Journal of global marketing 30 (2017) 4, pp. 210-227
Persistent link: https://www.econbiz.de/10011779452
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Contours of the marketing literature : text, context, point-of-view, research horizons, interpretation, and influence in marketing
Clark, Terry; Key, Thomas Martin; Azab, Carol - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 232-249
Persistent link: https://www.econbiz.de/10014512666